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|Session Name:||'Good Pizza, Great Pizza': Game Design, Iteration, and Business Lessons Learned|
|Track / Format:||Business & Marketing|
|Overview:||Designing, developing and publishing a game is a challenging task in today's mobile market. It is even more difficult for self-funded game studios and independent game developers when deciding between making a game they are passionate about versus a game for financial success. In this talk, speaker Anthony Lai will show that the two do not have to be mutually exclusive. The developers of 'Good Pizza, Great Pizza' will show what they did to take their game from 3,000 daily active users to over 60,000 day active users in a span of a year, organically with no paid user acquisition. Examples showing game design changes and how iteration led to the game's success after one year will be highlighted. In addition, this talk will discuss developing a game under significant resource constraints and overall lessons learned from programming, localization, monetization and marketing.|