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|Session Name:||Esports Day: Merging Sports and Esports: Traditional Sports Owners Investing in Esports Teams|
|Speaker(s):||Marty Strenczewilk, Todd Merry|
|Company Name(s):||Splyce, Delaware North|
|Track / Format:||Business & Marketing|
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|Overview:||Splyce has been partnered with the Boston Bruins for almost 9 months now. Through that partnership they have seen first hand how companies from two different industries can find synergy, and where the challenges arise in working between sports and esports. In this session, the Splyce team will explore how esports is utilizing traditional sports infrastructure to grow the grassroots into the global, as well as how traditional sports is using esports to resonate with a new generation of entertainment consumers.|