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|Session Name:||Mixed Reality and Magritte: Bringing an Immersive Space to SFMOMA|
|Track / Format:||Innovation|
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|Overview:||How can museums use technology to both deepen appreciation of art to existing audiences, as well as bring art to new ones? frog and the San Francisco Museum of Modern Art aim to achieve this with The Interpretative Gallery, a mixed-reality space part of the Ren Magritte exhibition, open May to October 2018. Designed and developed by frog, the immersive environment uses stereo cameras and computer vision algorithms to invite visitor participation in a uniquely Magrittian "augmented reality." This talk focuses on how mixed reality is used to elevate art exhibitions in museums and beyond.|