| Session Name: | Mastering XR for Automotive |
| Speaker(s): | Chris O'Connor |
| Company Name(s): | ZeroLight |
| Track / Format: | Innovation |
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| Overview: | This session will take an in depth look into the design, development and challenges encountered in the creation ofvarious automotive XR experiences, including VR and AR projects for international brands like BMW, Porsche, Toyota, Nissan, Audi and Pagani. It will give an understanding of how such enterprise visualization solutions have been able to succeed while integrating perfectly with the client's brand activities and retail infrastructure. |
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