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Session Name:

The Art of Global Launching


Soft launch is a vital step towards global launch, allowing developers to fine tune their marketing and UA strategy before large amounts of spending. Using real case studies, this talk will show you how to fine tune your user acquisition strategies, lower CPI's through creative testing, app store optimization methods, and more. Learn how to make the most of your soft launch time and money!

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  • GDC 2019
  • Matej Lancaric
  • BoomBit
  • free content
  • Business & Marketing
  • Business & Marketing
  • Production & Team Management
  • Production