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|Session Name:||The Science of Desirability|
|Company Name(s):||Harvard University Desirability Lab|
|Track / Format:||Vision|
|Overview:||In this wide ranging Vision Track talk, the Harvard Desirability Lab's Dr. Beth Altringer will talk about how her innovative project applies design, behavioral economics, and psychological research to creative endeavors to help creators embed desirability into their projects - and what game developers can learn from this. Dr. Altringer will explain some of her Lab's research in depth, including a related video game project, and will explain how research into areas like food ingredient desirability might inspire you in your game design.|