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|Session Name:||From West to East: A Small Adjustment in Artistic Style Has Achieved Great Success|
|Speaker(s):||Yang Suo, Xinhui Zhang|
|Company Name(s):||NetEase, NetEase|
|Track / Format:||Visual Arts|
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|Overview:||Eastern and Western countries have different aesthetic views on artistic styles. When a game wants to enter different cultural circles, the challenge developers will inevitably face is whether the player can accept its artistic style. When we face the challenge of changing artistic styles, how can we efficiently combine the characteristics of Eastern and Western arts in different cultures, create new artistic concepts, and ultimately enhance the artistic effects in the game?Yang Suo, the Chief Art Director of Netease, will talk about how to fine-tune artistic skills and concepts when they have Western art experience to make the game successful in China.|