You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

From West to East: A Small Adjustment in Artistic Style Has Achieved Great Success


Eastern and Western countries have different aesthetic views on artistic styles. When a game wants to enter different cultural circles, the challenge developers will inevitably face is whether the player can accept its artistic style. When we face the challenge of changing artistic styles, how can we efficiently combine the characteristics of Eastern and Western arts in different cultures, create new artistic concepts, and ultimately enhance the artistic effects in the game?Yang Suo, the Chief Art Director of Netease, will talk about how to fine-tune artistic skills and concepts when they have Western art experience to make the game successful in China.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • Game Developers Conference 2021
  • Yang Suo
  • NetEase
  • Xinhui Zhang
  • NetEase
  • free content
  • Visual Arts
  • Visual Arts