You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name: From West to East: A Small Adjustment in Artistic Style Has Achieved Great Success
Speaker(s): Yang Suo, Xinhui Zhang
Company Name(s): NetEase, NetEase
Track / Format: Visual Arts

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

Overview: Eastern and Western countries have different aesthetic views on artistic styles. When a game wants to enter different cultural circles, the challenge developers will inevitably face is whether the player can accept its artistic style. When we face the challenge of changing artistic styles, how can we efficiently combine the characteristics of Eastern and Western arts in different cultures, create new artistic concepts, and ultimately enhance the artistic effects in the game?Yang Suo, the Chief Art Director of Netease, will talk about how to fine-tune artistic skills and concepts when they have Western art experience to make the game successful in China.

Game Developers Conference 2021

Yang Suo


Xinhui Zhang


free content

Visual Arts

Visual Arts