| Session Name: | Free to Play Summit: How to Win Players' Hearts by Personalized Recommendations in the Game 'UNO!' |
| Speaker(s): | Zixiao Kang, Tiange Yang |
| Company Name(s): | NetEase, NetEase |
| Track / Format: | Free to Play Summit |
Did you know free users get access to 30% of content from the last 2 years?
Get your team full access to the most up to date GDC content
| Overview: | The NetEase ThunderFire UX (Leihuo UX) team helps game UNO! carry out the landing of recommendation strategies in many countries and regions, and provides comprehensive data services. They share how personalized recommendations can be used in areas such as game modes and in-game item purchases to make players feel understood by the game, which could improve players' game experience and payment performance in turn. The talk covers how to use item pack recommendations to deal with different kinds of players, and how A/B testing is used to evaluate the recommendation strategies in UNO!. |
Recommended
