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The Number One Educational Resource for the Game Industry

Session Name: Free to Play Summit: How to Win Players' Hearts by Personalized Recommendations in the Game 'UNO!'
Speaker(s): Zixiao Kang, Tiange Yang
Company Name(s): NetEase, NetEase
Track / Format: Free to Play Summit

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Overview: The NetEase ThunderFire UX (Leihuo UX) team helps game UNO! carry out the landing of recommendation strategies in many countries and regions, and provides comprehensive data services. They share how personalized recommendations can be used in areas such as game modes and in-game item purchases to make players feel understood by the game, which could improve players' game experience and payment performance in turn. The talk covers how to use item pack recommendations to deal with different kinds of players, and how A/B testing is used to evaluate the recommendation strategies in UNO!.

Game Developers Conference 2021

Zixiao Kang


Tiange Yang


free content

Free to Play Summit

Social / Online Games