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Session Name:

Early Stage Game Evaluation: Lessons Learned and Best Practices


We summarize NetEase`s experience and lessons in the past 6 years to inspire developers about the early evaluation of games from a big-picture perspective so that all the audiences can learn about NetEase`s definitions on "early stage" and the key factors used in the process of evaluation. Moreover, we will also share some about how to design schemes and organize evaluation centered on key factors. In this speech, three evaluation schemes will be introduced, and among the three, we will put emphasis on one of them, which is the "3X10" method, and give some details. The "3X10" method is a very important and effective approach to evaluating the game during the cold startup period, so we will illustrate some specific operations on how to organize the process of evaluation. Those three schemes have been put into practice and applied into many successful games going globally available including Naraka: Bladepointand UNO.

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  • Game Developers Conference 2022
  • Jiasheng Hu
  • NetEase
  • Yongcheng Liu
  • NetEase
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