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Session Name:

Expanding an IP: 'Clash of Clans' Universe Case Study


This session will focus on the subject of IP development by deep diving into the Clash Universe. The talk will reveal the qualities of the Clash IP and how gameplay, marketing, and art drove it's expansion. Beginning from the game that started it all, Clash of Clans, the talk will illuminate what decisions went into the creation of the IP and how it was refined from it's blocky beginnings. From there the talk moves on to Clash Royale where the IP expands greatly. With the introduction of the Royale family and arenas allows a larger world to take shape. Finally, the talk ends on the latest entries in the Clash Universe, Clash Mini and Clash Quest which have put their own twist on the IP by focusing on different areas in which to expand.

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