| Session Name: | 'Wordle': Doing the Opposite of What You're Meant To |
| Speaker(s): | Josh Wardle |
| Company Name(s): | MSCHF |
| Track / Format: | Design |
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| Overview: | Wordle went from a personal gift to a global phenomenon in 3 months. This talk explores the decisions that were made throughout its development that run contrary to conventional wisdom around building successful mobile games, from Wordle's origins to its seven-figure sale to the New York Times. The talk also explores the human elements and considerations of creating, growing, and selling a game, both from the perspective of the developer and the game's audience. |
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