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Session Name Effective Art Development in Social/Mobile Gaming [SOGS Design]
Speaker(s) James Zhang
Company Name(s) Concept Art House
Track / Format Social and Online Games Summit
Overview

This session is most suited for: Artists (2D, 3D, Vector), Art directors, Art managers/producers, and Executives interested in learning more about art development in social/mobile gaming. The session is divided into 2 parts:

1. A look into recent trends and evolution of art in social and mobile gaming
- Examine the progression of art in social/mobile games both past, present and future
- How art affects retention on initial installs and improves monetization

2. Effective art management
- Common traits to look for in a good art director
- A look at effective style guides and art bibles
- Improve feedback and revision process

Additional touch points will include; Globalization, art management challenges, suggestions for low budget art development, artist motivation techniques and how to effectively deal with external art developers.

GDC 2012

James Zhang

Concept Art House

free content

Social and Online Games Summit

Other


UBM Tech