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|Session Name:||Embracing Mobile Gaming: Striving to Ship Every Three Months|
|Company Name(s):||Zynga With Friends|
|Track / Format:||iPad Gaming Summit|
|Overview:||Mobile and social gaming is a space that is rapidly leading the industry to look at games in a very differently light. The ability to reach a large and varied audience combined with the potential for incredibly short development cycles opens a multitude of innovations for how the industry creates games. Newtoy's (CHESS WITH FRIENDS, WORDS WITH FRIENDS, WE RULE) Technical Director, Vijay Thakkar will provide takeaways and lessons learned from growing new development practices with a foundation of experienced AAA game developers. He will discuss what works, what doesn't, and ideas for how you can enhance your own iPad, iPhone and iPod Touch game development.|