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Session Name:

Firefall - Free2Play Reborn


In order to reach massive scale in the West, Free2Play must undergo fundamental changes in audience, approach, technology and quality. Mark Kern, founder and CEO of Red 5 Studios, and former Team Lead for World of Warcraft, shares Red 5's unique approach to transforming the market with Firefall, it's new online persistent shooter. This session will share Red 5 vision for the future, and specific strategies that Red 5 is implementing to improve their monetization techniques.

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  • GDC Online 2011
  • Mark Kern
  • Red 5 Studios
  • free content
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