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The Number One Educational Resource for the Game Industry

Session Name: Firefall - Free2Play Reborn
Speaker(s): Mark Kern
Company Name(s): Red 5 Studios
Track / Format: GDC Virtual Items Summit

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Overview:

In order to reach massive scale in the West, Free2Play must undergo fundamental changes in audience, approach, technology and quality. Mark Kern, founder and CEO of Red 5 Studios, and former Team Lead for World of Warcraft, shares Red 5's unique approach to transforming the market with Firefall, it's new online persistent shooter. This session will share Red 5 vision for the future, and specific strategies that Red 5 is implementing to improve their monetization techniques.

GDC Online 2011

Mark Kern

Red 5 Studios

free content

GDC Virtual Items Summit

Social / Online Games