Game art - check. Game design concept - check. Game code - check. Game economy - ... I knew I forgot something! Balancing virtual economies is often an afterthought when creating a new game, and unfortunately it's also the most important thing to game success. It's the one thing you can't screw up! While each and every economy operates a little differently there are some key best practices for balancing currency and pricing properly for a specific target market. Dan Hart, Chief Revenue Officer for Arkadium, will review key examples of how the company has successfully and unsuccessfuly mapped and balanced their economies for more than six hit social games on Facebook.