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|Session Name:||Public Relations 101: Make Your Own Media Magic|
|Track / Format:||Business and Marketing|
|Overview:||Small studios often lack the budget for public relations staff but that doesn't negate the need. For the uninitiated or those who've been burned by bad press in the past, the idea of striking out on your own can be daunting. CLARA's Valerie Massey will introduce some essential tools of the trade that will prepare you for some low-cost but successful do-it-yourself media outreach. Prepare to be prepared and launch your own mini-media blitz with confidence.|