| Session Name: | Free-to-Play Market Trends and Metrics |
| Speaker(s): | Joost van Dreunen, Ph.D. |
| Company Name(s): | SuperData Research |
| Track / Format: | Business and Marketing |
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| Overview: | Free-to-play has been heralded as the revenue model of the future. So let's take a look at the numbers, and see what's what. This talk covers the online games industry and looks at current trends and developments through a data-driven lens. Central to this talk is the presentation of comparative market data on MMOs and social network-based games. We will look at behavioral data, use this to assess the overall free-to-play market, and draft an outline for its future. |
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