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Session Name:

Getting Storefront Placement for Discoverability


In the digital space, it's never been easier than ever to distribute games, but it's also never been harder to make them standout. A great game needs to win over its customers and one of the most important customers you may not be thinking of, are the platform marketers. Its these folks who make decisions behind closed doors on what content receives the most favorable 'real estate' within the marketplace, and curating content for marketing programs like Ipad's Game of the Week or XBLA's Summer of Arcade. As the Head of Marketing on Xbox LIVE Marketplace, Jason will reveal the approach he uses to identify high potential titles, and general principles to position your title to maximize discoverability through curation.

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  • GDC Online 2012
  • Jason Ing
  • Microsoft
  • free content
  • Business and Marketing
  • Business & Marketing