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The Number One Educational Resource for the Game Industry

Session Name: Free-to-Play: Driving the Future of MMOs
Speaker(s): John Smedley
Company Name(s): Sony Online Entertainment
Track / Format: Business and Marketing

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Overview: SOE's recent company-wide transition to the free-to-play model has allowed them to adapt their games to better suit their audiences, while maintaining a steady revenue stream. Free-to-play is the future of online gaming and SOE has valuable insights to share. Come learn how SOE opened a new market to players and continued to stay successful. President John Smedley will speak to both market and player trends and provide insight on their new line-up of titles releasing later this year, including the highly anticipated MMOFPS, Planetside 2.

GDC Online 2012

John Smedley

Sony Online Entertainment

free content

Business and Marketing

Business & Marketing