|Building Your Indie Game Into a Powerhouse Brand (Sponsored by Kontagent+PlayHaven)
|Ville Heijari, Jason Della Rocca
|Kontagent+PlayHaven, Execution Labs
|Track / Format:
|Business, Marketing & Management
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|Creating a successful brand can often feel like a pipe dream for indie games developers. So, what's a developer to do? In this session, Ville Heijari, General Manager Europe for Kontagent+PlayHaven will discuss the particular pain points of building your indie brand and how to navigate major hurdles in the road to building a brand with limited resources in a saturated market.