| Session Name: | Building Your Indie Game Into a Powerhouse Brand (Sponsored by Kontagent+PlayHaven) |
| Speaker(s): | Ville Heijari, Jason Della Rocca |
| Company Name(s): | Kontagent+PlayHaven, Execution Labs |
| Track / Format: | Business, Marketing & Management |
| Overview: | Creating a successful brand can often feel like a pipe dream for indie games developers. So, what's a developer to do? In this session, Ville Heijari, General Manager Europe for Kontagent+PlayHaven will discuss the particular pain points of building your indie brand and how to navigate major hurdles in the road to building a brand with limited resources in a saturated market. |
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