You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: How the Top 50 Succeed with IAP
Speaker(s): Mike Hines
Company Name(s): Amazon
Track / Format: Business, Marketing and Management

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview: The top 50 apps are using in-app purchasing in ways that most developers don't. Amazon has collected data about how users engage with IAP in games, and we have reviewed how the most profitable apps are using IAP to monetize successfully. The talk will share this data with you, review different IAP implementations and review how purchasing behavior is distributed over price points and length of use. The talk will also cover what you can do today to implement the successful strategies of the top 50.

GDC Europe 2014

Mike Hines

Amazon

free content

Business, Marketing and Management

Business & Marketing