| Session Name: | Beyond Spreadsheets: How to Generate Operational Impact with Analytics |
| Speaker(s): | Michael Lenz |
| Company Name(s): | InnoGames GmbH |
| Track / Format: | Business, Marketing and Management |
| Overview: | While dashboards and KPI reporting are obligatory - yet certainly helpful - standards to track the performance of your game, they are bound to only look in the past. The wealth of data provided by online games allows for a much more direct impact on a product's success. InnoGames is able to identify more than 90% of its potential active churners and target them with specific measures that reduce churn-rates by nearly 20%. This talk will present the first steps in the field of prediction modelling and targeted messages, and show our learnings after several tests of anti-churn measures. |
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