|Beyond Spreadsheets: How to Generate Operational Impact with Analytics
|Track / Format:
|Business, Marketing and Management
Did you know free users get access to 30% of content from the last 2 years?
|While dashboards and KPI reporting are obligatory - yet certainly helpful - standards to track the performance of your game, they are bound to only look in the past. The wealth of data provided by online games allows for a much more direct impact on a product's success. InnoGames is able to identify more than 90% of its potential active churners and target them with specific measures that reduce churn-rates by nearly 20%. This talk will present the first steps in the field of prediction modelling and targeted messages, and show our learnings after several tests of anti-churn measures.