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|Session Name:||Free-to-Play for Indies|
|Track / Format:||Business, Marketing and Management|
|Overview:||F2P is the most disruptive change in the games industry in the past five years. It is also often misunderstood, with debates about the implications from both gamers and developers. This talk will help demystify F2P, with a specific focus on how small, independent developers can enter the field. After a quick tutorial on F2P basics Anthony will talk about what to expect as a developer, what metrics to measure, and what types of monetization are effective. The talk will look at sales data in single and multiplayer games, seeing what they've done that works or doesn't.|