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|Session Name:||Super Data for Digital Games|
|Company Name(s):||SuperData Research|
|Track / Format:||Business, Marketing and Management|
|Overview:||In 2013, we saw massive growth in digital games, with revenue in Western markets reaching an all-time high as it hit $21.8 billion, a 12% year-over-year increase. With myriad factors affecting the evolution of digital games, this session will cover the ABCs of gaming metrics, as well as how each gaming segment has contributed to this staggering growth. Attendees will learn about the current state of affairs of everything from the maturation of the mobile market, to the rapid overtaking of eSports, and everything in between.|