|Session Name||The Law and Game Design - Balancing Fun or Killjoy?|
|Speaker(s)||Konstantin Ewald, Felix Hilgert|
|Company Name(s)||Osborne Clarke, Osborne Clarke|
|Track / Format||Business, Marketing and Management|
With monetization mechanisms necessarily built into the design of a game in this age of freemium, the traditional divide between creating and marketing a game has vanished. With the implementation of the Consumer Rights Directive across Europe this year, the looming new EU Privacy Regulation, which will come with principles such as "Privacy by Design," and ever-so active consumer groups battling game companies in courts, game designers needs to navigate the murky legal waters of consumer and privacy law. "Addictive game play" is a great blurb from a game critic, but you do not want to hear those words from a regulator. We'll tell you what you can do to avoid that.