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|Session Name:||Clash of Clones: The Importance of Standing Out|
|Company Name(s):||Paradox Interactive|
|Track / Format:||Business, Marketing and Management|
|Overview:||In today's market, more companies are trying to find success by emulating the ideas and methods of others; but the path to true success lies in daring to stand out, following your craziest ideas, and incorporating those ideas into every facet of your game. Fredrik Wester, CEO of Paradox Interactive, will explain the business advantages of originality, how to find and express your vision, why passion is unclonable, and the role of community based on his experiences leading Paradox through a decade of independent success.|