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Session Name:

How GAMEVIL Transitioned from Premium Apps to Freemium Service


What does it mean to provide a game service in a freemium world? GAMEVIL was the king of the paid app world and then everything changed - the era of freemium game service dawned and GAMEVIL was less than ready. This talk will describe GAMEVIL's strategic and organizational changes as it decided to provide games-as-service in the freemium market, the challenges and pitfalls during the transition, and the results of the change. This session will include actual data from GAMEVIL games like Monster Warlord, Dragon Blaze and more, before and after the operational and monetization strategy changes were implemented company-wide.

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  • GDC 2015
  • Han Sol Junger
  • free content
  • Production
  • Production