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Session Name:

Leveraging Human Buying Behaviors for F2P Game Success


Is paying $20 for a virtual item expensive? Probably. But what if the $20 price is an 80% discount from the "normal" price of $100? That sounds like a great deal! And what happens when only 25 items at this price are available in the next 2 hours? I need to buy one now! People respond in predictable ways when pricing scenarios are presented to them this is called "behavioral pricing". This session will show you some amazing pricing behaviors that can be leveraged to create awesome results for F2P games, citing recent A/B testing results from Aeria Games.

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  • GDC 2015
  • Tom Nichols
  • Aeria Games
  • free content
  • Free to Play Summit
  • Social / Online Games