| Session Name: | Effective LiveOps Strategies |
| Speaker(s): | James Gwertzman |
| Company Name(s): | PlayFab |
| Track / Format: | Free to Play Summit |
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| Overview: | The benefits of operating a free-to-play "game-as-a-service" are well known: elastic pricing, a direct relationship with your players, longer lifespan, and an opportunity to fine-tune after launch. But to fully realize these benefits, you need to plan your live operations strategy as carefully as you plan your game. This talk will cover two important aspects of LiveOps: in-game events and player offers. You'll learn why they matter, when to use them, how to design and plan them, and how to use analytics to tune and tweak them. |
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