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Session Name:

Embracing the Paradigm Shift: Converting a Premium Team to an (Enthusiastic!) Freemium Team


The success of games like League of Legends and SWTOR show that free-to-play games are not coming to AAA entertainment sometime in the distant future - the future is now. F2P can lead to massive success, but if done carelessly, can alienate your consumer base. In this talk, Damion Schubert describes lessons learned from SWTOR's wildly successful conversion to F2P. Topics will include: building team buy-in of the new world order, rethinking how your customer base is divided, maximizing spend from happy whales, and most importantly, how success still depends on players falling in love with your game.

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  • GDC 2015
  • Damion Schubert
  • Boss Fight Entertainment
  • free content
  • Free to Play Summit
  • Social / Online Games