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|Session Name:||What Makes The Top 50 IAP Games Unique|
|Track / Format:||Free to Play Summit|
|Overview:||The top 50 apps are using in-app purchasing in ways that most developers don't. Amazon has collected data about how users engage with IAP in games, and we have reviewed how the most profitable apps are using IAP to monetize successfully. We will share this data with you, and will review different IAP implementations and review how purchasing behavior is distributed over price points and length of use. The data is actionable, and you will learn what you can do today to start building more profitable apps.|