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The Number One Educational Resource for the Game Industry

Session Name: User Acquisition from Beta Launching to Scale
Speaker(s): Phil Shpilberg, Anya Shapina
Company Name(s): GameChangerSF, GameChangerSF
Track / Format: Free to Play Summit

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Overview: Paid user acquisition has been described as the Holy Grail and the greatest ill of free-to-play games. Performance marketing has an important place in every F2P mobile game's marketing arsenal. This session will cover the best practices, and tools used to plan and execute paid user acquisition. We will share real data from our experience acquiring millions of users for games across different genres. How much should you spend, and when? Do burst campaigns work? How do you know that your strategy is working? Learn what you can and can't achieve with paid user acquisition. Have your questions ready for the Q&A session afterwards.

GDC 2015

Phil Shpilberg


Anya Shapina


free content

Free to Play Summit

Social / Online Games