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|Session Name:||The Tower of Want|
|Track / Format:||Free to Play Summit|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||For developers with Top Grossing aspirations, events are the key to unlocking a game's full monetization potential. In this talk, Levy explains how to design a Tower of Want when approaching event design. This method helps focus an event's design to ensure it is built with long-term veteran engagement as well as monetization at its core.|