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'DomiNations' Year One: History Games As Live Service


DomiNations launched on mobile on April 1st, 2015 to great fanfare, high reviews, and strong word-of-mouth from players, eventually becoming the top 3rd-party launch of the year. It seemed the mobile market was excited for a historical strategy game in the vein of Age of Empires and Civilization. Four months later the title had sunk far below the top-100 grossing and the studio contemplated a tightly constrained future for the game. The team had failed to launch with key drivers of retention and revenue, and spent most of 2015 scrambling to add those features. Brick-by-brick, and with the help of a great Asia launch, they managed to reverse the game's decline and ensure the future stability of the studio.

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