|Session Name||Soft Launch Best Practices: How, Why and Where to Soft-Launch Your Mobile Game|
|Track / Format||Smartphone & Tablet Games Summit|
Completion of development is only the first step in launching a mobile game, as further tweaks, bug fixes and level re-designs may be required for the game to be commercially successful. To identify these issues, a testing phase with real players in real markets has become the most popular way of determining how a game will perform when it is launched globally. In this session, industry expert Oliver Kern walks attendees through the testing process and factors to consider when choosing a test market, plus how to implement information gathered during the testing phase to reach success upon commercial launch.