| Session Name: | The Mobile Traps: How to Avoid the Most Common Mistakes Driving Mobile Gamers Away |
| Speaker(s): | Michael Mace |
| Company Name(s): | UserTesting |
| Track / Format: | Smartphone & Tablet Games Summit |
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| Overview: |
Mobile gaming is the fastest growing segment in the games market, accounting for nearly 40% of the global games industry. The opportunity is massive, but rising competition and the costs of gamer acquisition/retention are steadily increasing. It's more important than ever before to put out a successful game. After conducting thousands of mobile game user tests, we have uncovered the most common traps companies fall victim to when developing a mobile game, including cryptic controls, unclear tutorials, genre conventions, and a failure to find that perfect balance of making a game both challenging and fun. Michael Mace will reveal these mobile traps via real-world examples from top mobile games as well as provide attendees with useful tips on how to avoid them. |
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