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|Session Name:||Design is Not Your Enemy: Producing the 'Gears of War 4' Campaign|
|Company Name(s):||The Coalition, Microsoft|
|Track / Format:||Design|
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Game developers all want the same things: to make their game the best it can possibly be and to meet their ship date. Now throw a project manager and a creative together and tell them to "make it so"; it's a lot like being in a bare knuckles cage match and you're not sure who will survive. Zo Curnoe, lead campaign producer on 'Gears of War 4', will dive into how making design a partner and not an adversary led to the success of the campaign production on 'Gears of War 4. She will speak to some of the key areas of the partnership building process between production and design while using specific examples from the development of 'Gears of War 4'.