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|Session Name:||eSports Day: Smash Sisters: Fostering Camaraderie from the Ground Up|
|Speaker(s):||Emily Sun, Lil Chen|
|Company Name(s):||Smash Sisters, Smash Sisters|
|Track / Format:||Design|
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|Overview:||Smash Sisters founders Emily Sun and Lil Chen discuss their side events organized for women, by women in the 'Super Smash Bros.' community. This series promotes integration with the main, co-ed competitive brackets at tournaments. This is not about what it's like to be a woman in eSports, but effective methods to take steps towards creating a community. This talk will delineate the use of strong branding, event organization, and an iterative feedback-driven approach to promote a specific message. It will cover the obstacles the organization has faced after a year of trial and accelerated growth. How does a young community scale up in a sustainable manner? Will it be ready to embrace atypical mindsets and therefore true diversity? Furthermore, it will reflect upon what has transpired and how to move forward to achieve what it set out to do.|