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|Session Name:||'Nioh': Talking with Samurai|
|Company Name(s):||Koei Tecmo Games|
|Track / Format:||Design|
|Overview:||'Nioh', one of the longest in-development titles Team Ninja has created, has gone through a lot of changes since it was first announced 10 years ago. During the last stretch of development and before its successful release last month, Team Ninja decided to publicly test their chosen direction on a global audience. By allowing gamers access to early stages of 'Nioh' for a limited time, in the form of an Alpha and a Beta demo, they were able to gather useful information that help re-align their game development. This presentation goes through the key lessons learned from that exercise, the applications of collected data, the reception of the open communication with their fans, and implementation of the feedback gathered.|