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|Session Name:||Designing Text UX for Effortless Reading|
|Track / Format:||Design|
|Overview:||How can you lure your players into reading large quantities of text, almost without realizing it? With the majority of games capturing a gamer's attention with eye-catching graphics and animation, encouraging players to read more than a few words can be challenging. All of inkle's games ('Sorcery!', '80 Days', 'Heaven's Vault'), rely on interactive text as their core mechanic. In this talk, co-founder of inkle and UX designer Joseph Humfrey will demonstrate the design techniques they use to make the text frictionless to read and interact with. These include the principles of good typography and typesetting across a range of devices. Animation will be shown to have value beyond aesthetics; it can play a critical role in leading the eye. Eliminating distractions helps the player focus on the act of reading. All the design techniques fit inkle's two major pillars of text UX design, focus and pacing.|