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|Session Name:||Loot Boxes: Legal Pitfalls and Loopholes|
|Company Name(s):||Debevoise & Plimpton|
|Track / Format:||Business & Marketing|
|Overview:||Done well, using loot boxes to monetize your game can result in increased commercial success. Done poorly, it can result in government bans on your game, fines and, at least in theory, jail time. Will Bucher distills what he has learned in his legal practice regarding the regulation of loot boxes in the U.S., the EU, and China to provide a brief and accessible overview of the potential pitfalls in using loot boxes, and some strategies for avoiding them. Topics include an overview of which countries ban loot boxes entirely, when a publisher needs to disclose the odds associated with a loot box, and what form that disclosure should take.|