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The Number One Educational Resource for the Game Industry

Session Name: How to Build a VIP Department to Drive Engagement and Revenue in Social Gaming
Speaker(s): Gemma Doyle
Company Name(s): Zynga
Track / Format: Business & Marketing

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Overview: What is the investment required to build a meaningful VIP department that consistently delivers on revenue and engagement metrics? The issue not only lies in understanding the investment required to reward VIP players but also in recognizing the level of operational investment and resources required to guarantee the success of VIP as a function. The objective is for the account manager to be part of the players' overall gaming experience, from interest finding to celebrations of milestones (personal, in game and game related) and support and solutions when problems arise, demonstrating a commitment to such valued players.

GDC 2019

Gemma Doyle

Zynga

free content

Business & Marketing

Business & Marketing


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