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|Session Name:||Looking for Success in All the Wrong Places|
|Track / Format:||Business & Marketing|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||This talk will explain pre-launch and launch of 'Top Drives', the #1 FREE car racing card collection game on mobile, and will deliver insights on the important lessons learned along the way. This was a game that behaved so differently to all expectations of a traditional Hutch game; with an early performance that initially shrouded its signs of success. The talk will help attendees discover what it is like to look in all the wrong places for all the wrong things, that measuring success can be looked at in different ways. From focusing on facets which appeared to confirm the project wasn't performing well, to missing all the ways that 'Top Drives' was so much more successful than Hutch's other products. From conversations on killing the game to grossing over $10m, this talk will enable attendees to spot success, even if it is not where it was expected.|