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The Number One Educational Resource for the Game Industry

Session Name: Fostering an Online Community: A Beginner's Guide to Success
Speaker(s): Andrew Stalbow
Company Name(s): Seriously
Track / Format: Business & Marketing

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Overview: The relationship between brands and audiences has changed. As a result, there's an opportunity to build a deep, two-way relationship with your fan base. The Seriously team set out to challenge the conventional way entertainment brands are created and distributed by building an entertainment franchise that starts with a mobile game, 'Best Fiends'. Throughout that process, the team prioritized community engagement and enabled the fan base to go deeper into the world. As a result, Seriously has built the foundation of a franchise that its audience feels a special connection with. In this session, Andrew Stalbow, CEO and Co-founder at Seriously, will share the company's marketing learnings designed to help you think about the different ways to approach community building for your brand.

GDC 2019

Andrew Stalbow


free content

Business & Marketing

Business & Marketing