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|Session Name:||Interactive Streaming and the Future of Media (Presented by Genvid Technologies)|
|Company Name(s):||Genvid Technologies|
|Track / Format:||Business & Marketing|
|Overview:||Interactive streaming is transforming the game industry and can double its size as developers engage audiences beyond players. From simple interactivity like chat to products integrated directly into the game engine, new products are being developed that turn viewers into participants on Twitch and YouTube. What does this transformation mean for game developers? What new products are coming on the horizon that take these opportunities beyond marketing existing content into new revenue formats? We'll dive into the meaning of this transformation and look at examples from developers, including new games being shown at GDC, that utilize Genvid's interactive streaming engine.|