| Session Name: | A Deep Dive into the 12 Motivations: Findings from 400,000+ Gamers |
| Speaker(s): | Nick Yee |
| Company Name(s): | Quantic Foundry |
| Track / Format: | Business & Marketing |
| Overview: | This is a data-driven talk based on survey data from 400,000+ gamers. Quantic Foundry's Co-founder and Analytics Lead, Nick Yee, will take a deep dive into each of the 12 motivations in the Gamer Motivation Model to 1) describe their psychological underpinnings, 2) identify specific game mechanics/features they are linked to, 3) provide specific game examples along the spectrum of the motivation, and 4) surface idiosyncratic aspects of the motivation (e.g. gamers in China are much more driven by this motivation). |
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