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Session Name: Monetization Design: The Dark Side of Gacha
Speaker(s): Vladimir Krasilnikov
Company Name(s): Pixonic
Track / Format: Mobile Summit
Overview: This session will talk about aggressive monetization. It's assumed that nudging players and pressuring them into making in-game purchases affects the future of a game poorly. However, business believes in numbers, not vague threats of postponed doomsday.Speaker Vladimir Krasilnikov will discuss how a drastic change of in-game economy in 'War Robots' brought amazing financial results in the beginning, but upset a large part of the audience, so caused some key metrics to decline. Also, he'll show how his team fixed the situation and kept everyone pleased on a project with more than $5 million monthly revenue.

GDC 2019

Vladimir Krasilnikov

Pixonic

free content

Mobile Summit

Smartphone / Tablet Games