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The Number One Educational Resource for the Game Industry

Session Name:

Monetization Design: The Dark Side of Gacha


This session will talk about aggressive monetization. It's assumed that nudging players and pressuring them into making in-game purchases affects the future of a game poorly. However, business believes in numbers, not vague threats of postponed doomsday.Speaker Vladimir Krasilnikov will discuss how a drastic change of in-game economy in 'War Robots' brought amazing financial results in the beginning, but upset a large part of the audience, so caused some key metrics to decline. Also, he'll show how his team fixed the situation and kept everyone pleased on a project with more than $5 million monthly revenue.

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  • GDC 2019
  • Vladimir Krasilnikov
  • Pixonic
  • free content
  • Mobile Summit
  • Smartphone / Tablet Games