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Session Name:

To Affinity and Beyond: Lessons Learned Mapping the Mobile Games Market


Ensuring your game stands out is a constant challenge.To guide the creation of blockbuster games, developers really need to understand their players and their preferences. At King, they've found that affinity data can be a powerful tool to help achieve this and can have a big impact on the success of games. They've mapped the mobile gaming market based on affinity and how this relates to audience preferences. But what is it that they develop an affinity for? Can game designers use that information to market games better or even decide what kinds of games to make? This session explores those questions!

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  • GDC 2019
  • Ishai Smadja
  • King
  • free content
  • Mobile Summit
  • Smartphone / Tablet Games