|Marketing Stories: Multiplayer Soft Launch and Playable Ads
|Tim Shepherd, Peter Fodor
|Track / Format:
Did you know free users get access to 30% of content from the last 2 years?
|Mobile real-time multiplayer games are hot, but your blood will freeze when you realize the costs to support soft launch. Beyond the UA expense, you must manage servers, time zones, demands on bots intelligence and data analytics. Industry expert Peter Fodor presents a 3-stage process to a successful global launch, including 5 case studies from his work plus insights from top gaming publishers. Playable ads are becoming a powerful tool in F2P. Tim will share Wooga's learnings about the entire process of how to best design and produce playables plus technical implications for dealing with several platforms and evaluating performance.