| Session Name: | "Monetization Strategies that Drive Revenue" & "A Publisher's Journey to Success" (Presented by Facebook Gaming) |
| Speaker(s): | Nate Barker, Anala Prabhu, Steve Webb |
| Company Name(s): | Kolibri Games, Facebook, Facebook |
| Track / Format: | Business & Marketing |
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| Overview: | Today's game publishers are caught in a balancing act looking for ways to profitably acquire users and monetize without negatively impacting retention. Engaging ad formats and complementary monetization strategies that seamlessly fit into the user experience put gamers first, attracting new fans and growing communities. We'll discuss how to successfully integrate engaging ads as revenue source, ad formats that complement the game journey, and implementation best practices. We'll follow with a fireside chat with a top Publisher to discuss how they grew their business by introducing ad monetization within an In-app purchase ecosystem, as well as diversifying their business model. |
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